Four Seasons
The task: To strengthen Four Seasons’ position as the pinnacle of luxury hospitality by harnessing its legacy of innovation and service excellence to create transformative experiences that resonate with the modern luxury traveler.
Given this task, we came up with the idea of “Seasons Sync”, where AI personalization meets the Four Seasons’ classic hospitality. We wanted to curate every every aspect of the customer’s experience.
This would start with an AI-powered pre-arrival survey to gather consumer preferences. This will include room ambiance, favorite scent, and pillow type. Customers will then receive a welcome video tailored to each customer.
It would also capture trip expectations to recommend personalized experiences for guests’ itineraries, such as dining, spa treatments, and expeditions/excursions.
This would all start with a digital campaign, “Designed Four You”, in which we would highlight the personal itineraries and experiences of influencers around the world. We want to showcase the variety of experiences a guest can choose from when staying with the Four Seasons while also incorporating the Four Seasons’ sustainable practices throughout content naturally.
We decided on a pop-up dream lab activation for this new idea. Since there are 2,437,500 ways to stay, dine, explore, and unwind at the Four Seasons, each customers’ dream vacation can be unique as them.
The dream lab is an immersive Seasons-Sync powered quiz to help individuals discover their dream Four Season’s itinerary. Inspired by the Van Gogh experience exhibits, it would include projections of different Four Seasons’ locations all along the walls, floor, and ceiling.
At the Dream Lab pop-up, guests will have the opportunity to participate in a live Seasons Sync quiz to determine their dream vacation. It is filled with questions based on each customers’ preferences and designed to meet every individual where they are within their journey with the Four Seasons. After the experience, individuals will receive their printed dream itinerary and a chance for Four Season to bring their itinerary to life, all expenses paid (1 individual per location).
